Keeping up with the competition: Why European MSBs need to rethink their marketing technology

The Red Queen in Lewis Carroll’s Through the Looking Glass tells Alice that it “takes all the running you can do, to keep in the same place.” I’m sure many marketers in competitive industries can recognise themselves in that statement. Our job as marketers is to innovate so that we can stay ahead of the competition. The ways to do this can range from new product innovation to making our…

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Tired of trying to translate paper forms?

Many sources estimate that approximately 80% of all data remains unstructured. With that being such a high number, how can you not try to find better ways of working? One such area for improvement is around paper forms. Did you know that you can now transform slow, costly, paper-intensive form processes into fast, efficient workflows? Using electronic forms on demand, paperless forms and/or tablet-based form solutions you can: • Decrease…

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18 million pages and the great Christmas getaway

Are you about to embark on the great Christmas getaway or just trying to navigate your final few commutes of the year? Well, have you every wondered just what it takes to keep things on track for those running the transport network? We at Ricoh have, as we work with a large UK public transport provider that handles 18 million pages of documents a year to help it manage transport systems used…

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