Author archives: Tim Carter

How professional printers can avoid stagnating volumes in tough trading conditions

The post-recession print business cannot rely on print alone to bring in the revenues. Over the course of the last half-dozen years, the SME print customer has learned about websites, discovered email marketing and become a believer in social media, whether it’s through ‘likes’ on Facebook or conversations on Twitter. Print has lost its primary place in the marketing toolkit. But print is still needed, just not in the volumes…

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