Author archives: Gareth Parker

Gareth is a strategic marketing manager for production print at Ricoh UK & Ireland

Transform your marketing operations with digital asset management

The marketing department is undergoing a massive transformation. A combination of new and innovative marketing automation and analytics technologies, the continuing rapid growth and diversification of audience engagement channels such as social media, and an ever more sophisticated business and consumer audience is making marketing both one of the most exhilarating areas to work in and also one of the most frustrating. Why exhilarating? Well, that’s a relatively straightforward question…

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A scientific approach to digital paper is essential for printers

Investing in digital print means you need to be able to keep up with a fast-evolving technology and all the latest commercial developments relating to it. The importance and “game-changing” value of digital print should not be underestimated by any printer. As John Charnock explained recently in a guest blog, digital print can play an important role in helping to maintain healthy profit margins. More specifically, John Charnock’s blog examines the topic of…

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How print and digital integration can help printers to fight off price erosion

What you will learn in this article New whitepaper: What a “mobile first” strategy means for your business Issue – Continuing rapid growth in the use of digital communication channels is changing the way companies reach and engage their audiences. Context – Impact of online communications on print: Spending on online communication is expected to rise overall by 6.3 per cent in the next two years. But print continues to be the principal way in…

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Four ways printers can make the most of digital printing

Digital is only just emerging from its adolescence, however, adoption is rising. There is a long way to go before it gains majority share of “choice” printing technology in the UK, and there are a number of considerations printers must take into account as digital evolves alongside other technologies. 1 – Avoid price wars: manage digital jobs differently to litho jobs Keeping hold of profitability and preventing price erosion is…

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Scottish printers debate technology, investment criteria and the fallout from recent political milestones

Balancing the tricky decisions between making investments and protecting profitability was the subject of the most recent roundtable sponsored by Ricoh, held in conjunction with The Digital Printer magazine at Stirling Castle, Scotland. Although Digital Printer magazine will be providing full coverage of the roundtable in its July/August edition, I wanted to share my thoughts with you about some of the themes that struck me as being particularly interesting. Six…

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