Production Printing

Whether you’re in commercial print or in house corporate print, all types of companies across the UK are harnessing Ricoh’s scale, breadth of support and excellent service levels to help build their business with confidence.

Why you need to put customer communications on the boardroom’s agenda today

The cut-throat market of today requires companies to constantly seek new ways to innovate, make cost-effective spending decisions and apply technology best suited for growth across the entire business. When it comes to customer communications, it can be tempting to take a scattered approach to attracting new customers and upselling to your current base. But how successful is this tactic? Could the answer to increasing customer spend and brand loyalty…

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Why digital printing will complement – not kill – offset

As the printing industry continues its evolution into the digital age – some might say reinvention – one dependable constant is that there will always be ample discussion around market trends and predictions for the future. And it’s easy to see why. Who wouldn’t want to know which innovations will emerge to make our working lives easier, performances better and the companies we represent more successful? While some visions of…

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Discover how document workflow automation can enhance the way you communicate with customers

Customer communication – and in particular print-based communication – has never played a more important role in customer relationship management than it does today. Despite the widespread and continuing growth in the use of digital channels, print-based documents such as marketing materials and transactional documents including invoices and forms continue to be the cornerstone of many organisations’ print output and customer communications. However, there is also a greater recognition that…

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Three simple steps to ensure branded communications hit the mark

It’s a phenomenon we can all relate to. Coming home from a long day at work to find a mountain of leaflets, brochures, fliers and bills stuffed into our letterbox or piled unceremoniously by the front-door. Add to this the flood of unsolicited emails, texts and calls from brands and the average consumer receives nearly fifty pieces of branded communication each week, according to new research commissioned by Ricoh. With…

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Frustrated consumers have had enough of junk mail

Inundation of irrelevant communications and junk mail is pushing consumer loyalty in the UK and Ireland to breaking point according to new research, with the majority (84 per cent) ready to take action against brands. The research, commissioned by Ricoh and carried out by Coleman Parkes, examined the relationship between brand communications and customer loyalty. Irrelevant communications, both online and paper-based, are a huge bug-bear for more than two-thirds of consumers…

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